October 19, 2009

CONTACT: Jenna Reedy, Business Development Manager
Day: 849-0708
Fax: 848-4853
Email: jreedy@rabbittransit.org

FOR IMMEDIATE RELEASE                                            

rabbittransit Launches New Technology to Assist Riders

York, PA – rabbittransit announced today that it is implementing an Interactive Voice Response (IVR) system to further assist paratransit riders in accessing their reservation information. For riders who are registered for this free service, they will receive an automated phone call the day before their trip with their pick-up time information rather than having to call rabbittransit the evening before for the information.

The IVR system is phase one of a larger plan of technological system updates that rabbittransit received special funding to benefit its passengers. Other initiatives include Automatic Vehicle Locator (AVL) technology in which all rabbittransit vehicles are being outfitted with new equipment. This will enable the transit authority to track important ridership statistics and vehicle data, which will be tied to providing real-time passenger information. One of the later phases will include the ability for online trip planning through the organization’s website.

“We’re very excited at the prospect of maximizing technology to enhance our customer’s experience and provide service information in real time,” comments rabbittransit Executive Director, Richard Farr. “This use of technology will allow us to provide a more efficient and productive service.”

Paratransit or “curb-to-curb” service accounts for more than 200,000 trips each year.

rabbittransit, York County’s public transportation system, provides a variety of transportation services to the residents of York County. Nearly 6,000 people depend on rabbittransit each day to get to work, medical facilities, school and other life-sustaining activities. rabbittransit is dedicated to helping all York Countians get to where they want to go.